Core Analytics

Conversion Optimisation

Core Analytics flagship service which provides our customers with hands on support, insight and direction on an ongoing monthly basis.

The key performance indicators of our service are, Conversion, ROI, Average Order Value, Customer Acquisition, Lifetime Value

Work carried out by qualified professionals.

If you spend £5000 per month or more on online marketing and do not have a qualified web analytics professional looking at your traffic streams then you're probably throwing significant sums of money away

Web Analytics

Firstly we will establish a baseline for your online performance using web analytics. A professional class Google Analytics install will be performed on your website (or an existing installation audited) to ensure you have the very best and most accurate level of tracking in place to understand both your online customers and your value chain

Continous Online Marketing Analysis

Once your baseline has been established Core Analytics can start to continously audit your marketing spend. This is achieved by conducting weekly analysis of your traffic streams and how each one translates into pounds and pence. Identifying which areas of your marketing are working and which are not helps to tighten spending levels and allow re-pointing of non-converting funds to bolster solid income streams or generaten new business

We are able to precisely measure the effectiveness and ROI from SEO/PPC Agencies. We don't report on positions or click through rate. We report in pounds and pence.

Uncovering New Opportunities

Through detailed study of the visitors to your site we are able to uncover new opportunities for your business in a variety of areas. New segments to target, new products to sell and areas to make additional income through existing opportunities. We make the most of what you already spend and in a high number of cases are able to significantly increase revenue streams by simply "spending smarter"

Upsell and Cross Sell Penetration

In depth analysis of customer behaviour can identify unique opportunities to sell your customers additional value added products or upgrades. Core Analytics will work closely with you to ensure you are making the most of your existing customers and increasing your average order value

Customer Journey Analysis

Core Analytics will wrap comprehensive reporting around your critical online processes and help you to understand the levers and drivers that make your business work. Careful study of online processes mean reducing drop off from customer journeys and higher conversion rates. Proactivity alerting to potential problems helps you stay one step ahead and if problems do happen on your website ensures you know about them as early as possible. More opportunities are gained from this proactive approach to monitoring as we are able to tell you when things have gone right as well as when they have gone wrong.

Conversion Optimisation - £999 per month (With optional additional module)

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Ethical Link Building / Public Relations & Social Media Marketing - Optional

How you are perceived by your customers has a direct correlation with conversion rate. A website visitor with a high degree of advocacy towards your company or products is much more likely to convert

Our monthly bolt on service allows you to take advantage of the huge potential offered by social media marketing and the latest techniques for attracting the very best quality traffic to your website, whilst having the peace of mind that at the end of the month your reports will tell you in pounds pence what your return has been

Offering an un-paralleled level of accountability your company will be presented to potential customers through new and innovative online marketing methods keeping you away from the ratrace of traditional PPC and SEO campaigns

Building very high quality links from unique content written directly about your company and products from genuinely innovative angles opens up untapped revenue streams increasing income and showing you benefit where you want to see it, on your P&L account

You have the ultimate peace of mind knowing that every word written about your company is penned by a professional journalist and its effectiveness measured by a professional web analyst

Our work in this area is of such high quality we offer a cast iron GUARANTEE that each piece of copy written about you will be reproduced in print at least once giving your company huge added value and potentially saving money on traditional paper advertising

Our service is provided in blocks of £500 with each block earning 2 "credits" which can be exchanged for any two of a long list of services which include:

• Press Release Production including ethical link building
• Crisis Communications
• Newsletter Production
• Social Media Marketing

For further information about this service please contact us and we will be happy to provide more details

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