eCommerce Viability Study

The Core Analytics eCommerce Viability Study is a comprehensive piece of professional research drilling into your online venture. Designed to answer all the questions you have yourself and those that will be posed by a potential funding partner, such as bank.

A full SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis will be conducted to breakdown all elements of the online business and produce an ROI timeline thus providing the knowledge to make informed decisions regarding online trading.

A marketing and business plan will be produced for your online venture, with supporting documentation

A bottom line indicative number reflecting the required investment to bring the venture to market and commence trading.

Work undertaken by a professionally qualified web analyst

Detailed Breakdown of Activities

eCommerce website specification and full breakdown of setup costs

  • Design and development costs of class leading web property ready to deliver online sales
  • Payment processing recommendations based on existing marketplace and best practice guidelines
  • Hosting recommendation based on estimated traffic overhead and performance requirements

Online competition analysis

  • In depth study of online competitors including product ranges, pricing study and likely marketing spends required to compete

Online business performance monitoring recommendations

  • Web Analytics recommendation
  • Key Performance Indicators linked to the business for measurements of success

Full online marketing analysis

  • Detailed outline of how to bring relevant quality and quantity of traffic to your website to achieve ROI
  • Full breakdown of costs associated with the above, planned out for 12 months
  • Recommendations for Paid Search, SEO, Email Marketing, Social Media Marketing and PR

Documentation & Support

  • Comprehensive eCommerce Business Plan underpinned by supporting research documents
  • Full support on the viability study for a period of 4 weeks after the submission date

Core Analytics eCommerce Viability Study - £999

Enquire

What can Core Analytics do for my online business?

We can do 3 things:

Save your business money
Increase your turnover & profit
Help you to avoid costly mistakes

Customer expectation of your website is relevancy, accuracy and a seamless online journey. Don't let them down.

Core Analytics can examine in detail your customer behaviour, using your own data to cut out guess work and allow you to make business decisions based on hard facts, not speculation

If you are not studying your customers online behaviour and adapting your business to match you can be sure of three things:

  • You are wasting money and missing opportunities
  • Your competitors probably already are

Case Study

How Core Analytics helped one client focus their online strategy and achieve step change improvements by

  • Lowering paid search costs
  • Identifying key performance indicators
  • uncovering new opportunities
  • understanding online behaviour

Utilising our Conversion Optimisation service the business started to understand their online performance and identify their customers' needs allowing them to improve profit and reduce costs, all measurable down to the last penny.

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